The truck he never asked for
A roofing owner in north Georgia on the man who handed him keys and a ladder rack.
The Genesis Moment
Somebody bet on him first.
Home service business owners, on the record, about the person who believed in them before they had earned it.
Every person who owns a trades business had somebody. A guy who handed him a truck. An uncle who co-signed. A boss who kept him on when he was useless for the first six months. A church that took up a collection nobody talked about afterward.
None of them get named. The story that gets told is the one about grit — I built this myself, I outworked everybody. That version is popular and it is almost never the whole truth, and the part that gets left out is the part this organization runs on.
The Genesis Moment goes and gets that part.
It is not marketing for The Mustard Seed. It is evidence for it. Do that fifty times and you have not made a podcast — you have documented the mechanism by which the trades actually get built, in the words of the people it happened to.
Three questions, every episode.
- 01Who bet on you?
- 02Did you ever tell them?
- 03Who have you bet on since?
Episodes
Six useless months
A plumber on the boss who kept him on payroll long past the point it made sense.
The collection nobody mentioned
An HVAC owner on a church that covered his first van and never brought it up again.
New episodes as they're recorded.
Be a guest.
This isn't exposure. You already have customers. It's that somebody deserves to be named, out loud, by the person they bet on.
Twenty minutes. You talk about the best thing that ever happened to you.